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If you need help in Rolling Out a new product or service, DELTA MAX can help you to define and execute a highly cost-effective program.
Product Designers tend to have a "Build A Better Mousetrap...." mindset, as Scott Adams' "Dilbert" points out, above.
Marketing Rollout Program Design and Management is often overlooked or minimized in terms of strategic importance by engineers enamored with design.
This usually occurs when
brand or product managers are under the gun to bring a new "super-weapon" product
to the market.
The Cash Returns and ROI of the product suffer heavy hits, right when they should be ramping up quickly.
If a good product cannot find its market or target audience quickly, a great deal of marketing energy and time is wasted.
In bad scenarios, the product ROI gets hammered. In the worst case scenario, sometimes the product just dies.
Not from lack of quality design, but, from poor marketing.
Particularly is this true in an International Distribution Marketing Program, where messages can be easily mis-interpreted.
Click here for How To Do It Right.
Marketing Program Rollout Services
Our Comprehensive Custom Designed Services to help you Launch your Product or Service Quickly and Cost Effectively:
Marketing Rollout Program Design
Message Development and Testing
Detailed Content Creation and Development
Presentation Development and Creation
Optimal Distribution Partner Selection
Partner Profiling and Characteristics
Partner Staffing and Commitment Development
International Sourcing and Selection Management
Target Market Development
Target Market Definition and Identification
Focus Testing and Evaluation
Target Market Message Optimization
International Markets A Specific Speciality
Rollout Event, Program Agenda, and Project Design and Execution
Keynoting and Detailed Message Delivery
Production and Management
Metrics and Statistics Management
Event Project and Follow Up Management
We offer our Custom Designed Rollout Program Services on a Fixed Fee or Time and Materials basis.
Our Clients are some of the most prestigious and well-known companies and organizations in the world.
Rollout is the most important step of new product development. Do it right. Contact Us for Information on any of the above.
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Copyright © DELTA MAX. All rights reserved.
Revised: September 04, 2008.
